PredictTec.AI came to us to build the online presence for SecureSight, their visual intelligence platform for compliance and workplace safety monitoring. Deep-tech products are hard to market, because the buyer has to understand the technology before they can see the value. The brief was to make AI-driven compliance monitoring legible to operations managers who are not engineers.
We designed and developed a nineteen-page WordPress site in Elementor, then wrote and published the content that filled it. Rather than a feature list, the site is built around eleven long-form articles, each taking a single industry and its compliance problem in that industry’s own language — construction site attendance, environmental monitoring at mining sites, facial recognition in schools, workforce management in car dealerships, contractor compliance on Indian sites. The library runs on a custom post type with its own taxonomy, so new sectors could be added as the product found new markets.
Explaining a visual intelligence product calls for more than static images, so we produced the animated explainers on the homepage and the SecureSight product page in Adobe After Effects, showing the system working rather than describing it.
Every article was paired with social media content designed and scheduled alongside it, with the campaign creatives embedded back into the articles so the two channels reinforced each other. The content calendar ran fifteen days ahead of posting throughout, which meant writing, design and approvals were never done against a deadline.
Designed, written, animated and managed from Bangalore, combining our WordPress website design and development, motion graphics and social media management services.
Animated explainer for SecureSight, produced in Adobe After Effects.
One of the social posts written and designed to run alongside the articles.
